The Chronicle of a Life Coach: Permission Granted

Awesome article by Kristie Kennedy. Everyone needs to do this at one time or another!!

My world changed dramatically the moment I granted myself permission to live magnificently in the face of adversity.

In regards to women, supporting and nurturing others is inherently ingrained in our genetic makeup. As a life coach I have the honor of attending to some of the most intimate and authentic thoughts of a woman.Permission

Listening to her share private dreams, frustrations, fears and aspirations is a very humbling position to be placed in. I am inspired when they take a bold stand to confront their inhibitions. Transformation occurs the moment they embrace truth, which requires courage to become vulnerable, naked and unashamed in the presence of another.

In the chamber of confession, a common thread that reappears time and again is the need to grant oneself permission to be, to do or to have.

The definition of permission is the act of allowing someone to do something, authorizing something to happen, or granting approval to proceed forward.

Your current state of being is often a reflection of your mental condition. Typically, if a person is unhappy their internal disposition is more or less rooted in negative thought patterns.

As women we must begin to grant ourselves permission to be human in order to inoculate the poisonous lie of perfectionism. A diamond is still a diamond even if a gemologist discovers apparent flaws.

How are you showing up in the world? In what areas of your life are you shrinking back instead of plunging ahead? Are you ready to grant yourself permission to be, do and have anything your mind can conceive?

Affirmation of Approval:
On days when my energy level is running extremely low,
Permission Granted to step back and refuel.

On days when I feel like succumbing to fear,
Permission Granted to slay imaginary bears that aren’t even there.

On days when my mind is burdened and my heart heavy with blues,
Permission Granted to sing something happy and new.

On days when I’ve stretched myself paper thin,
Permission Granted for me to live, love and laugh again.

On days when I don’t have the stamina to be the poster girl for strong,
Permission Granted to find a steady shoulder to lean upon.

On days when nothing seems to be going my way,
Permission Granted to scream out loud – the walls will be ok!

On days that it appears I can’t find one set of listening ears,
Permission Granted to sit still in silence for God is always near.

On days when it would be easiest to throw in the towel,
Permission Granted to fight with all my might, strength and power.

On days where it seems life is handing me the short end of the stick,
Permission Granted to rise to the occasion for I have vowed never to quit.

On days where I become weighted down with the cares of this world,
Permission Granted to embrace peace over turmoil.

On days when I forget the rare and valuable treasure that I am,
Permission Granted to shine brighter than ever and showcase
the beauty of greatness!

“This article is reprinted with permission by ShowcasingWomen.com, the Premier Resource For 30+ Million Women Entrepreneurs. Visit them for free instant access to their Success Tools.”

Join The Paperless Digital Revolution!

A report by Capgemini Consulting and the MIT Center for Digital Business found that the most successful companies are those Going paperlessgoing digital – with a 26 percent higher profitability. Who knew that letting go of paper and trading into digital could increase your bottom line by that much!

In an interview with Capgemini’s Global Practice Manager, Didier Bonnet, it was stated that the most successful companies that went digital did the following:

• Stayed committed! Successful businesses that went digital didn’t do it as an experiment, but as a complete company transformation.
• Applied digital technology to what they did the best or the most of, whether it was sales, customer experience, or compiling customer data, in order to have a clear starting point from which to build.
• Made sure all of their business investments were “digital” first.

A Bottom Line Example…

A local construction company here in our town knew they were losing money and productivity because they had no systems in place – and worse, they were tracking everything on paper in lieu of digital technology.

In order to reel things in they purchased software and also iPads to manage their construction teams, inventory and service processes. With GPS built into the iPads, and software that had each construction worker sign in and out from the jobs they were on, a huge positive impact hit this small business’s bottom line. No longer could workers “claim” they were on a job for 6 hours when in fact they were only there for 2… and that is only one of many positive changes that going digital had.

To really take advantage of digital technology, you can’t just give iPads or some kind of gadget or technology to your work or sales force. You need to be sure that you have software, processes and training in place so that your digital investment pays off to the maximum. The more you commit, the more you’re going to get out of it.

The digital revolution, driven by cloud and mobile technology, has also lowered entry barriers to accessing enterprise-level technology for growing your small business.

These days, the availability of internet-based cloud services for everything from document storage to email and collaboration tools is a huge boost for small business owners.

Using the cloud allows for buying services on-demand with a more cost effective subscription platform – and the flexibility to scale business needs up or down at any time.

And then there is mobile connectivity that enables you and your employees to access cloud-based services from anywhere and any device, whether from a PC in the office, from a tablet out on the road, or working from home with a laptop and smartphone like we do all the time at Showcasing Women.

Mobile connectivity is allowing small businesses to process credit card and debit purchases from literally anywhere in the world by simply using a smartphone or tablet. And companies like Visa Business are providing tools and resources to easily integrate with your digital technology for greater productivity.

The digital revolution is a big leveler for small business owners, giving them the platform to compete locally, nationally and globally on an equal playing field with larger and more established companies!

Here at Showcasing Women, we have converted into a paperless business with a more profitable bottom line by using digital and cloud technologies. These are just a few things that we use:

• For incoming faxes we use Kall8.com and all faxes are delivered to our email inbox. For sending a paper document that isn’t already in document form in our computers, we scan it and email it… no more fax machine!
• For virtual communications and screen sharing we use Skype.
• For document sharing and having back-ups of important documents, we use Dropbox.
• For processing credit cards we use Square… it turns your smartphone or tablet into a credit card reader.
• We use GoogleVoice for our voice messaging and receive an email every time a message is left.

We could go on with a long list of tools that we use in order to remain virtual, mobile and fully digital with our team around the country. The point is that going paperless, going digital, and streamlining your business will add profits to your bottom line without fail!

On top of going paperless, “I Challenge” everyone reading this post, to Click Here!!

“This article is reprinted with permission by ShowcasingWomen.com, the Premier Resource For 30+ Million Women Entrepreneurs. Visit them for free instant access to their Success Tools.”

Directing Online Sales And Marketing Flows

These are great tips from  Melanie Dowhaniuk

With online marketing becoming a larger part of every company’s marketing strategy, it is important that marketers and business safe_imageowners understand the marketing and sales flow of customers online.

The key to developing your strategy starts with modelling out how you will attract your target customers, drive them to your company’s website and keep them engaged in the sales process until they complete their purchase.

Build Traffic

It is integral in the first step to build up traffic. Think about how your customers might find you online.

The direct way is often through search engines, with the primary source today being Google. I use the term “Google it” on a daily basis and most of your customers will, too. There are various tactics you can employ to show up in a search on Google, including listing your business in the local business directory.

The next way to generate traffic is through paid advertisements on Google or other high traffic websites. Paid advertisements can include but aren’t limited to Google word ads or graphical banners that appear on websites in featured locations. The banners that are used to draw the visitor’s attention and entice them to click on the banner ultimately result in traffic to a specific website page. Using paid advertisements can be a costly exercise. However, if positioned on the right sites, they can drive qualified leads to your website or e-commerce site.

The last core way to find traffic sources are through social networks like Facebook, Twitter, LinkedIn and Google+ to name a few. These platforms create a social ecosystem that allows marketers and business owners to generate attention to their business pages and ultimately their products and services. There are many tactics you can use on each of these sites, from indirect to direct communications, paid advertisements and participation in discussions and themed groups.

Capture Leads

Once you have determined how you are going to source your traffic, you will need to engage those customers and start capturing the leads. Today, there are so many options to choose from, the relationship you build with a customer is imperative to your success to sell them your products or services.

In Business to Business relationships it’s important to provide content to your customers that they don’t have to pay for. This can include strategically planned blogs posted on your site or on partner sites, providing your customers with content rich emails on a regular basis, informative whitepapers that help your customers improve their day-to-day marketing efforts, or educational webinars that engage your audience to think differently. Each of these tactics can include your product or service as the underlying theme, but they also provide a basis and tools for your customers to be successful.

The important aspect of providing great content is ensuring you capture information about your leads. This can include name, email, business type, title, etc. With this data you can then learn more about who is using your content, how they found you and what content is perceived as most valuable to your target market.

Close The Sale

Now that you have established a relationship with your leads, you need to close the sale.

Depending on the product or service you are offering, you want to drive the leads back to a sales page, landing page or e-commerce site.

When developing a sales page, you need to ensure you include a clear call-to-action. This could be contact details for the lead to reach out to you directly by email or phone, or to click a button and request a quote. With a landing page, you want to ensure you have outlined a clearly defined conversion strategy. With an e-commerce site you need to make sure you visibly highlight any discounts or coupons that a potential customer may use to purchase from you.

No matter what you choose, it is important that the customer see value in what you’re providing. You don’t always have to reduce your price, but as long as the offer is clearly articulated, you will influence your leads to make their purchase.

Women Entrepreneurs: Are you making 6 Figures yet…let us show you how..NOW!

“This article is reprinted with permission by ShowcasingWomen.com, the Premier Resource For 30+ Million Women Entrepreneurs. Visit them for free instant access to their Success Tools.”

Johnson & Johnson to pay $2.2 billion for making false marketing claims

In what’s considered one of the country’s largest health care fraud settlements and one of the largest whistleblower payouts in U.S. Pharma-Pills-Medicinehistory, Johnson & Johnson will pay $2.2 billion to settle charges involving the company’s role in marketing three prescription drugs for unapproved uses. As the saying goes, “But wait. There’s more.”

Johnson & Johnson, along with two subsidiaries, Janssen Pharmaceuticals and Scios, also paid kickbacks to doctors and nursing homes who touted their drugs, created “ElderCare Sales Forces” who were paid to push the drug and sent pharmacists to hospitals to assess patient records.

Three drugs inappropriately marketed and given to patients

The case involves false marketing and other claims regarding Risperdal, an FDA-approved drug specifically for the use of schizophrenia. However, it was marketed by Johnson & Johnson to nursing home professionals and physicians for treating patients with dementia. In other cases, another antipsychotic drug, Invega, was also inappropriately marketed and prescribed.

Additionally, Natrecor, an FDA-approved drug for people with heart failure, was marketed and ultimately given to patients. However, it was given to people who had significantly less severe heart failure that did not render it necessary to take the drug in the first place.

According to U.S. Attorney General Eric Holder, Johnson & Johnson and the two subsidiaries “lined their pockets at the expense of American taxpayers, patients and the private insurance industry.” He goes on to say that they “recklessly put at risk the health of some of the most vulnerable members of our society including young children, the elderly and the disabled.”

Big pharma trust still remains in question

Johnson & Johnson’s now-CEO Alex Gorskey, in an effort to move forward post-settlement, promises to provide patients worldwide with innovative solutions. However, the optimistic words evoke concerns for many, including Patrick Burns, co-director of the advocacy group Taxpayers Against Fraud. “Stockholders and patients will pay the price for the fraud,” he says. “Mr. Gorsky, however, gets to keep his job at Johnson & Johnson and all his bonuses.”

“This is a gigantic settlement that reflects the seriousness of the criminal and civil allegations against J&J over Risperdal and the other drugs,” says Carl Tobias, who teaches product-liability law at the University of Richmond law school.

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Learn more about above article: http://www.naturalnews.com/042802_Johnson_&_false_marketing_claims_settlement.html#ixzz2l21WIkDn

Processed foods contain healthier ingredients in foreign markets than they do in US

It is bad enough that many processed foods currently on the market today still contain artificial dyes, chemical stabilizers and preservatives, refined sugars and various other toxic, yet FDA-approved, ingredients. But a recent investigation by FoodBabe.comChicken-Nuggets-French-Fries-Sauce reveals a shocking double standard within the food industry: processed foods created for the American market are often far worse nutritionally than those created for foreign markets, despite claims by the food industry that there are simply no acceptable or safe alternatives to their current U.S. product formulations.

Many popular processed foods, such as Kraft Macaroni & Cheese, Ritz Crackers, McDonald’s French fries and Pizza Hut Garlic Cheese Bread, to name just a few, are intentionally formulated much differently here in the U.S. than they are elsewhere. Foreign varieties of these and many other processed foods are generally healthier, contain fewer or no toxic additives and are all-around more appealing from a health standpoint than their American counterparts.

Kraft, McDonald’s, Quaker and many other popular food brands are feeding Americans questionable ingredients

Take Kraft Macaroni & Cheese, for instance. The American version of this popular processed food product contains a laundry list of unhealthy ingredients, including enriched flour, artificial cheese flavors, chemical preservatives and synthetic, petroleum-based dyes like Yellow 5, which has been linked to triggering behavioral problems in children. The U.K. version, on the other hand, known as “Cheesey Pasta,” contains simple ingredients like durum wheat semolina, which is much healthier than refined flour, real cheese and natural colors derived from paprika and beta carotene.

You can view a shocking comparison of the two ingredient lists, courtesy of FoodBabe.com, here.

The same goes for McDonald’s French fries, which in the U.S. are loaded with hydrogenated oils, synthetic flavoring agents and dangerous chemical preservatives like TBHQ and dimethylpolysiloxane — this anti-foaming agent, as we previously reported, is a key ingredient in children’s Silly Putty. In the U.K., however, McDonald’s French fries contain only natural potatoes, salt, a little bit of sugar and non-hydrogenated vegetable oil.

The ingredient list comparison for McDonald’s French fries in the U.K. versus the U.S. is available here: http://foodbabe.com.

What about Quaker Oats breakfast cereal? Surely this popular “healthy” food item is limited to simple oats and fruit, right? Wrong. In the U.S., Quaker Oats strawberry flavor oatmeal cereal contains poisonous additives like partially hydrogenated soybean oil, artificial strawberry flavor, Red 40, a slew of chemical preservatives and even more artificial flavoring agents. The U.K. version of this same product, on the other hand, contains no hydrogenated oils, no fake strawberry flavor and actual freeze-dried strawberry pieces.

You can compare the ingredient lists for Quaker Oats cereal yourself here: http://foodbabe.com.

“Using banned ingredients that other countries have determined unsafe for human consumption has become a pandemic in this country,” explains Food Babe, noting that her investigation led to feelings of “outrage, unfairness, disbelief, and ultimately grief.”

“The U.S. food corporations are unnecessarily feeding us chemicals — while leaving out almost all questionable ingredients in our friends’ products overseas,” she writes.

If you care about your health, stop buying processed foods

Why, exactly, is the American food industry doing this? It is difficult to say. But the proof is literally in the pudding that Americans are being intentionally targeted with toxic food products by major food corporations that continue to provide cleaner, safer and healthier alternatives of these same products to people living in other countries.

“The point is the food industry has already formulated safer, better products, but they are voluntarily only selling inferior version of these products here in America,” adds Food Babe. “The evidence of this runs the gamut from fast food places to boxed cake mix to cereal to candy and even oatmeal — you can’t escape it.”

Be sure to read the entire FoodBabe.com report about the dangers of American processed foods, which contain ingredients banned in most other countries, here: http://foodbabe.com.

Women Entrepreneurs:  Are you making 6 Figures yet…let us show you how !

Learn more: http://www.naturalnews.com/042804_processed_foods_healthier_ingredients_foreign_markets.html#ixzz2l2V3ywJk

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Astaxanthin, enhances immune response in humans

It might not seem like much, gently gracing the cellular structures of certain marine life and perking them up with that familiar pink hue seen in wild-caught seafood. But astaxanthin is one of the most powerful “superfoods” in existence, helping to mitigate Paprika-Food-Powderoxidative stress, enhance immune response, quell damaging inflammation and even inhibit the growth and spread of cancer cells.

A 2010 study published in the journal Nutrition & Metabolism reveals these and other benefits associated with astaxanthin, which earlier studies have proven acts as a type of natural sunscreen in protecting the skin and body against ultraviolet A (UVA)-induced oxidative stress. But there is so much more that this amazing carotenoid can accomplish as far as your health is concerned.

Researchers from the Washington State University School of Food Science evaluated the effects of astaxanthin on a group of female participants, all of whom received either 2 or 8 milligrams of astaxanthin, or a placebo, for eight weeks. At the end of eight weeks, the team administered a tuberculin test on all the women.

What they discovered as part of this randomized, double-blind, placebo-controlled trial is that astaxanthin supplementation can help prevent DNA damage in the body, especially when taken at higher doses. Dietary astaxanthin was also associated with a reduction in plasma C-reactive protein concentration, high levels of which are typically indicative of atherosclerosis, or a thickening of arterial walls.

Additionally, the team found that astaxanthin can help naturally prevent the overproduction of lymphocytes, a condition known as lymphoproliferation, as well as boost the cytotoxic activity of natural killer cells in the body, which are a key component of innate immunity. And concerning the healthy production and function of lymphatic cells, astaxanthin was observed to provide substantial benefit.

“[D]ietary astaxanthin decreases a DNA damage biomarker and acute phase protein, and enhances immune response in young healthy females,” concluded the authors.

You can view the complete study abstract at SCIENCE.NaturalNews.com.

Astaxanthin also a powerful antioxidant that can prevent formation of ulcers

Astaxanthin’s benefits hardly stop here. A 2008 study published in the European Journal of Pharmacology demonstrated benefits with regards to taking astaxanthin for gastrointestinal health as well. Since astaxanthin is a known antioxidant that scavenges harmful free radicals from the body, researchers from the Plant Cell Biotechnology Department at the Central Food Technological Research Institute in India decided to investigate whether or not it might help prevent ulcers.

After administering varying amount of astaxanthin to test rats, they learned that this powerful superfood nutrient provides formidable protection for gastric mucin, which is believed to help protect the gastrointestinal tract from damage by acid, pathogenic microorganisms and various other invading substances. Astaxanthin was also observed to help significantly increase antioxidant enzyme levels in the intestines, including the all-important “master antioxidant,” glutathione.

“The increased antioxidant potencies such as free radical scavenging activity… reveal that H. pluvialis astaxanthin may protect gastric mucosal injury by antioxidative mechanism,” wrote the authors, noting that this form of astaxanthin works far better than anti-ulcer, proton pump inhibitor (PPI) drugs like omeprazole at protecting the GI tract against damage from ulcers

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Learn more: http://www.naturalnews.com/042798_astaxanthin_oxidative_stress_immune_response.html#ixzz2l1Dfvn00

Food banks brace for wave of hungry masses from federal food stamp cuts

The federal food stamp program known as the “Supplemental Nutrition and Assistance Program” (SNAP) has now been cut by a small amount — just $36 / month for a family of four. But even this tiny reduction in a national entitlement program is causing shockwaves acrossServing-Food-Poor-Beggar-Homeless the nation as food banks scramble to handle the anticipated surge in “hungry masses.”

“Food banks across the country, stretched thin in the aftermath of the recession, are bracing for more people coming through their doors in the wake of cuts to the federal food stamp program,” writes USA Today.

There are almost 50 million Americans on food stamps right now. A family of four used to receive roughly $600 / month from the government, but that amount has now been cut by around six percent. The fact that this $36 reduction is causing so much panic underscores just how deeply millions of Americans have come to depend on government money to simply survive.

Cuts deemed “catastrophic” for many people

These cuts, “will be close to catastrophic for many people,” said Ross Fraser, a spokesman for Feeding America, as quoted in a story by CBS News.

“It’s going to send people into a charitable system that’s already overwhelmed and screaming for help itself,” says Jim Weill of the Food Research and Action Center, also quoted in that same CBS story.

CBS somehow blames the massive increase in food stamps on the “housing crash” of 2006 – 2007, utterly failing to mention that widespread joblessness is being caused by Obama’s economic policies and the disastrous Obamacare program itself. Instead, CBS says:

…Participation in SNAP has soared during the epic downturn and ongoing job slump that followed the housing crash, with an additional 21 million people added to the rolls since 2008.

Already talk of “food riots”

“If you look across the world, riots always begin typically the same way: when people cannot afford to eat food,” said Margarette Purvis, the president and CEO of the Food Bank for New York City, as quoted in a Salon.com article.

“Our members are panicking,” Purvis told NBC News, adding that “We’re telling everyone to make sure that you are prepared for longer lines.”

The question on everybody’s minds, of course, is: What happens when the available food runs out and millions go hungry? While that scenario may not unfold this year, the fact that more and more people are losing their jobs and needing food stamps to survive inevitably puts an increased burden on food banks, too.

Don’t confuse SNAP food stamp program with “nutrition”

Just for the record, by the way, the federal food stamp program is full of fraud and abuse. People sell EBT cards for cash on Craigslist, for example, and many retail stores have been busted trading cash for card charges, allowing food stamp recipients to acquire cash they use to buy crack, meth or other drugs.

Even when used for food, the SNAP program is often used to buy toxic, highly-processed junk food products. EBT cards can be used to buy cookies, sodas, toxic hot dogs and processed meats, foods contaminated with pesticides and heavy metals, and other toxic products that drive up long-term health care costs.

Personally, I support having a basic food safety net in place for needy families but only if credits can be used to buy truly nutritious foods, not processed junk foods that enrich wealthy food corporations.

Why should taxpayers foot the bill, after all, for toxic products that make families and children sick? This is especially true when you consider that taxpayers have to pay a second time for the health care costs associated with such poor food habits. For every dollar spent on junk foods today, somebody’s going to have to pony up another $5 – $10 later on to cover the health care costs associated with that food. (Have you priced cancer treatments lately?)

The best food stamp program would be to end Obamacare and restore jobs across America

At the risk of offending socialist entitlement-state worshippers who remain astonishingly ignorant about economics, allow me to point out the obvious here: The only reason so many people are on food stamps is because their jobs are being systematically destroyed by disastrous government economic policies and the Obamacare program in particular.

Thanks to Obamacare, employers everywhere are slashing hours, cutting jobs and giving people pink slips in record numbers. The Obamacare mandate simply makes it too expensive to keep as many employees on the payroll, so they’re getting dropped.

Most people on food stamps would rather have a job that pays enough to buy their own food! But in this economic downfall that has accelerated since Obama’s election in 2008, there are fewer and fewer opportunities even for people who want to work.
Learn how to make a 6 figure income , for the financial security of your family, NOW! We have the answer to the economy – the 6 Figure Circle!!

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http://www.naturalnews.com/042759_food_banks_program_cuts_hungry_masses.html#ixzz2jpOywpql

Expanding Your Leadership Style

Great post by Dr. LeslieBeth Wish.

There’s no single technique that fits every leadership situation, but there are some guidelines to help you expand your skills in motivating Vector-Background-LightBluepeople and nurturing their best self. I discovered these approaches through my decades of experiences and the people-management wisdom from the books of David J. Lieberman.

Concentrate more on using techniques that incorporate valuing people so you can reduce nonproductive behavior. Here are some tips that can work. You’ll need to experiment with them and sharpen your people-reading intuition.

I’m guessing you might find these ideas “manipulative.” I had some of those thoughts at first when I read Lieberman’s books. But then I put those thoughts aside and said to myself:  “We all need to feel valued and treated fairly. And I like learning.” So, I tweaked his ideas and methods and then used them repeatedly over time. I was shocked at the great results.

I’m also guessing that you have a mind open to learning, too! The first and second ideas are the foundation, but they’re worth mentioning again.

1. Get proactive by clarifying your goals and outcomes for each person or team.

2. Establish a way to measure the achievement of these outcomes. You might, for example, set a time line or number of calls made or money raised.

3. When you see that the person or team is not effective or is problematic, give feedback as soon as possible. Here are some tips that incorporate techniques that meld increased productivity and nurturing of the employees’ best self. If you do have to fire someone, then you will not only have the peace of mind from using effective techniques, but you will also have a measurable record of their underperformance.

a. Begin first by saying words of thanks and appreciation for the person or team’s effort or time or brainstorming or dedication or whatever is appropriate and true. People need to feel valued.

b. If possible, state one or two things you like or agree with. This style lessens their defensiveness that you dislike or reject them. Now say that you’ve done some thinking about their work so far and that you’d like their help in fine-tuning your ideas.

This approach allows the person or team to view your feedback as you not only valuing them but also seeing them as contributors to your thinking, changes or refinements. You now come across as recruiting them to help you and the company.

People like to do favors for you when they feel that their opinions, efforts and ideas are valuable and when they feel included in something larger. Set a time limit to revisit the progress.

4. If the employee has a difficult personality, you aim to reframe it in ways that will be more effective to you and your company. Let’s say that an employee is always the first to criticize others.

a. Begin by reframing their negativity as positive and then recruit them to do you a favor by helping you to help others.

For example, let’s say that Cindy usually says in meetings that someone’s idea is wrong or crazy or stupid or won’t work. You say to her privately:  “I like your passion for excellence.” (You’ve now reframed her negativity.)

b. Now praise her for already having the future behavior that you desire.

For example, you say to Cindy:  “You know, I’m sure that you see that some of the others don’t think as quickly as you do. I know you can help me in making them feel as valued as I value your input. I’m going to be in listening mode, and I could use someone else on the team to support me in that.”

5. Give the team or person a way to “save face” and then work to disprove your negative impression. Let’s say that Maria is not following up on people’s phone calls to sign up for events.

a. Say:  “I’m hesitant to mention some thoughts I’ve been having lately because I don’t think I’m seeing things correctly. I trust that you’ll tell me if I am wrong. But I think you’ve been missing following up on signing up people for our event because (fill in the blank—you’ve been preoccupied with your child, divorce, mom’s illness, etc.)

You’ve now invited Maria to make you wrong. She might say, “Oh no, everything’s fine. I’ve got things under control.” You’ve now signaled her to be more mindful. You could add:  “Thanks. Everyone has something in their life, and I know that you’re one of the persons who can manage it.” That sentence repeats the tip above about praising for what you want the person to do.

Hope these tips get you thinking!

Women Entrepreneurs:  Are you making 6 Figures yet…let us show you how !!

 “This article is reprinted with permission by ShowcasingWomen.com, the Premier Resource For 30+ Million Women Entrepreneurs. Visit them for free instant access to their Success Tools.”

Holiday Planning For Your Customers

The holiday season is a perfect time of year for savvy business owners to capture profits. The “holiday marketing HolidaySalebenefits” are staggering in the form of generating new customers, rewarding repeat customers, creating community good will, and increasing public relations! All of which ultimately will increase bottom line profits.

The Black Friday holiday sale is a perfect example of this phenomenon. Consumers will line up in the early hours of the morning just to have first dibs on fabulous deals at brick and mortar storefronts like Walmart, Best Buy, JC Penney, and more. These stores will sell items below wholesale cost, but recoup their money with customers who purchase additional items at regular price while in the store. Free media coverage also increases exposure by highlighting stories of the madhouse rush of consumers.

The online shopping experience utilizes the same philosophy. For example, on Black Friday, one of our clients (a well-known vocal singer) will offer downloads of her newly-released single for 1 cent, coupled with additional deeply discounted rates on other products to increase her popularity and sales.

This same client may also participate in a singing engagement on Thanksgiving where all proceeds go to a local charity to feed hungry children. While this doesn’t bring profits in the form of monetary value to our client, it promotes goodwill and plays a paramount role in her public relations campaign. And behind the scenes, it fulfills her personal passion to help underprivileged children.

If you are a business owner wanting to take advantage of the holiday season to increase year-end revenues, simply follow these steps:

Plan In Advance – Determine your desired revenues and then devise your plan accordingly.
Develop Specials Along With Extra Incentives – Create enticing specials at extraordinary prices that will entice new and existing consumers to purchase from you. Throw in “unannounced” specials to further engage them.
Develop Your Marketing List – Segment out your marketing list, survey those who have never purchased from you before and find out what their “needs” are. Create additional specials and incentives directly related to their purchasing desires.
Schedule A Holiday Event To Engage Your Customers – An event that brings out the holiday spirit in your customers will endear them to you. You can create a fun online event, or a local “live” event. It doesn’t necessarily need to have monetary value, but if done correctly it will further develop the trust factor between you and your customers. This goes a long way in their future buying decisions.
Give To Charity – Let your customers know that a portion of their purchase will be donated to a worthy cause. Take it a step further by giving your customers a choice between a few different charities to send their portion to… customers love having a “voice” and this is a golden opportunity to provide it.
Combine Social Media With Public Relations – Take your holiday sales campaign to both social media and the public relation arenas. Be sure to include appropriate hashtags with your status updates so that consumers can find your events and sales.
You now have the steps to facilitate a profitable holiday season for your online or offline business. It is up to you to begin while there is still time! So roll up your sleeves, put together your holiday sales campaign and begin working your plan. Then watch your revenue, customer base, and goodwill increase.

Are you tired of working for NO MONEY – your answer:  6 Figure Circle!!

“This article is reprinted with permission by ShowcasingWomen.com, the Premier Resource For 30+ Million Women Entrepreneurs. Visit them for free instant access to their Success Tools.”

Prospect For Partners To Grow Your Business

Great information By Melanie Dowhaniuk .

Prospecting for a partner is the act of doing research to find the right partner. When deciding on entering into a strategic marketing MelanieDowhaniuk_ProspectingForPartnerspartnership, it is important to do the right amount of research to evaluate whether or not it will be a successful partnership, and if it is worthwhile to invest your time and resources to grow a successful relationship.

Here are some key considerations when doing your research.

1. Your Growth Limitations

The first thing a business must do is identify what is inhibiting the growth of the organization. It is important to be aware of what your company struggles with and what exactly it is that you hope to improve on or achieve when entering a partnership. You must ask how you can turn these challenges into a positive and productive experience.

You should be looking to enter into a partnership with another individual or organization that compliments your skills and shows strength in your areas of weakness. For example, if your sales are weak, choose a partner who specializes in sales. If you are lacking in technological advancements, partner with an organization that has these assets.

Take the time up front to reflect internally to ensure you are clear on what your organization can bring into a partnership. A strong suitor will help attract quality partners.

2. Values

The next important step is to determine if your potential partners share in your sense of values. Values factor into every part of a business: from determining the customer base to deciding how to manage employees. If your partner does not share your sense of values, you are setting yourself up for conflict.

Ask yourself the question, “Are there any conflicts around the partners’ business values that would jeopardize their ability to make a successful partnership?”

3. Mission and Goals

In doing one’s research, it is critical to determine how to analyze your partner’s mission and goals to ensure you are both aligned.

For a partnership to work well, the prospective partners must determine how well their business goals fit together. If they are not compatible and you do not share a common vision, it may be difficult to work out any differences.

This should all be outlined prior to entering into a strategic marketing or business partnership. Quantifiable and measurable goals will also help evaluate the partnership in an objective way.

4. Other Factors

While evaluating prospective partners, here are some of the many additional factors you must take into account.

  • Will this partnership benefit you in terms of breaking into new markets, either locally or internationally?
  • Will it help you grow your customer database?
  • Will it help to increase your brand image and awareness?
  • Is the partner organization the right size?
  • Are they are equipped with enough complimentary skills to strengthen your organization or fill gaps?

Take as much time as you need to evaluate potential business partners and use the correct evaluation tools by asking the right questions. It is better to wait to take on the right partner than to rush into a bad relationship!

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