Video Persuasion Increases Purchases By 174%

Did you know that shoppers who viewed video were 174% more likely to purchase than viewers who did not? When I read that staggering fact from Retail Touchpoints, I was shocked!

So… if you are not involved in creating and distributing videos, you are missing out on a huge piece of online purchasing power.

Video Syndication is simply one of the hottest trends online. It involves creating videos and funneling them through some of the top video sharing sites. If you want people to engage their purchasing power and buy from you then videos are a must!

Think about it like this:video-eye

When you are in the business of video-making, you are in the persuasion business!

You are persuading your viewers to virtually engage with you. That is exactly what television does. People get so involved with television that they either schedule their lives around their favorite shows, or they record them to watch later.

Your goal is to create videos that are as powerful and as persuasive as a person’s favorite television show.

The process of video syndication entails turning your blog articles into fabulously informative videos. These videos should be articulated in a simple, easy-to-follow fashion with a call to action at the end.

In order to get maximum exposure for your videos, understand that video sharing sites like YouTube rank really highly with Google. So it is imperative that you know how to use keywords in your video titles, descriptions, and tags.

When searching for keywords, look for phrases with competition that is less than 30,000 monthly searches. It is easier to rank higher in search queries for videos that have less competition. I recommend using a free tool like Google AdWords when you are first starting out doing keyword research on competitive phrases.

Once you have established a particular keyword, follow these guidelines to strategically maximize your video for enormous exposure:

  1. Place the keyword in the beginning of your title – this is critical for high Google rankings. If you are going to place your video on several video sharing sites, then come up with different variations of the title.
  2. Use the keyword in your description at least twice, and one of those times should be at the very beginning of the description. The key is to make it sound natural. Advanced marketers often take their entire article and put it in the description of the video. This allows them to have various other keywords within the description as well. If you follow this advanced strategy it will help your video rank even higher.
  3. Put your keyword(s) in the tag or keyword section.
  4. Include the URL to your website at the very beginning of your description.
  5. If possible, include the URL inside your video at the end with a call to action to visit your site.

Once you have your videos created and uploaded, you need to funnel them through your syndication partners.

To read this article in  full, go to :  www.ShowcasingWomen.com

“This article is reprinted with permission by ShowcasingWomen.com, the Premier Resource For 30+ Million Women Entrepreneurs. Visit them for free instant access to their Success Tools.”

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Flax seed consumption reduces breast cancer

In the first-ever study of its type, Canadian researchers have shown that flax seed consumption reduces the risk of breast cancer by 28 percent in postmenopausal women and flax bread consumption reduces risk by 26 percent in both pre- and postmenopausal women. These results indicate that flax seed and flax-containing breads may be simple but effective means for reducing breast cancer risk.

Flax seed: the richest dietary source of anti-cancer lignans       Flax

Lignans are a class of polyphenols which have powerful antioxidant and anti-estrogenic effects, and for this reason they have been suggested as a possible preventive measure for breast cancer. Indeed, lignans have already been shown to inhibitgrowth and induce programmed cell death (apoptosis) of both ER- and ER+ breast cancer cells both in vitro and in animal studies. Importantly, lignans also inhibit the ability of both ER+ and ER- breast cancer cells to metastasize by potently down-regulating the metalloproteinases MMP2, MMP9 and MMP14.

Unfortunately, lignans are not easy to get in the diet from commonly eaten foods. The best sources are whole grains, bran, seeds, nuts and legumes. But these only provide about 0.25 to 1.0 milligram of lignans per 100 grams of food. The shining exceptions to this are flax seed, sesame seeds, and chickpeas with lignan contents of 335 mg, 132 mg, and 35 mg respectively (per 100 grams of food). Flaxseed and sesame seeds are clearly superfoods when it comes to lignans, with over 100 times the lignan content of virtually any other food. (Note that normal flax oil contains no lignans.)

Up to 28 percent risk reduction for breast cancer shown in the first-ever study on flax seed

Owing to the emerging high potential of flax seeds for cancer prevention, Canadian researchers recently ran the first ever study specifically to analyze breast cancer risk versus flax seed consumption. They analyzed the diets of 2,999 women with breast cancer and 3,370 healthy controls (all aged 25 to 74 years) for flax consumption. Postmenopausal women experienced 28 percent less breast cancer if they consumed at least one quarter cup flax seeds over a month, and 26 percent less cancer if they ate at least one slice of flax bread weekly. Premenopausal women saw up to 26 percent risk reduction by eating flax bread, but were not protected (with statistical significance) by flax seed.

As a woman, this is information, I did not know. To read this article in full, click the link below.

Learn more: http://www.naturalnews.com/040161_flaxseed_breast_cancer_superfoods.html#ixzz2SjR19T3R

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Money Lessons: Like Mother, Like Daughter

Maybe we’re too cheap to hire the help we need. Or we spend money willy-nilly on any new idea that someone says will build the business. Or maybe we don’t monitor our accounts until we get a call from the bank. Why do we do that?

They say that we inherit how we handle our money from our parents and from what we absorbed during the experiences we had as children. Those experiences are what created our subconscious feelings towards money… a subject for another day. But what our parents told us (or didn’t tell us) about money and the role it plays in our lives is what created our conscious attitudes.Portrait Of Grandmother And Granddaughter

At some point, little boys were taken aside by their fathers and told about the mysteries of money. Directly or indirectly, they were told what their role and responsibility would be for the rest of their lives: providers, protectors and financial decision-makers.

But our fathers rarely pulled any of us girls aside. After all, why should we bother our pretty little heads with something our handsome princes would handle anyway?

Fast forward 30 or 40 years, and more of us are on our own than our parents could ever have imagined. Many of us tried the Prince Charming family route – some of us succeeded and some of us failed. Others didn’t try at all. And an ever-growing number of us today are in business.

For us entrepreneurs, we tend to think our fathers had the greatest influence over how we conceive and operate our businesses today. After all, that’s who our role models were, right? That’s who was “in charge” of the money in post-War families – they made it, they brought home the bacon, and they gave our mothers a budget to spend on the household and the children.

At least that’s the Norman Rockwell version…

The truth is that, if we look more closely, it’s actually our mothers who made the greatest impact on our conscious attitudes towards money. Sure, Daddy made the money, but he did that at some elusive place he disappeared to each day called “work.”

Our most intimate memories are with Mommy in the supermarket… Mommy in the toy store… Mommy buying school supplies. We may have watched as she scrimped and calculated to get us what we needed, but not without sacrifice. We learned that there were tradeoffs – if you got one thing, you didn’t get another. Often you had to choose. Money was something finite. And we learned to value what we received, because “things” were somehow linked to money, and money was hard to come by. In fact, Daddy “slaved” to get it.

Or… maybe we watched as seemingly unlimited amounts of money flowed, buying us whatever our hearts desired. The sky was the limit. Ask and you shall receive. There’s always more money; it comes from an unending supply, and buying has no consequences.

This is an awesome insight on what a lot of Mothers really do, but don’t always get the credit for.  To read the full article go to: www.ShowcasingWomen.com

 “This article is reprinted with permission by ShowcasingWomen.com, the Premier Resource For 30+ Million Women Entrepreneurs. Visit them for free instant access to their Success Tools.”

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Seven amazing spring superfoods

In Traditional Chinese Medicine (TCM), spring is a time for rejuvenation and regeneration. Outdoor nature reflects this as foliage returns and flowers blossom while birds fill the air with their celebratory singing.

We should also follow this seasonal event by practicing dietary cleansing and rejuvenation. TCM considers spring to correlate with the liver. So foods that help cleanse the liver are appropriate, in addition to using liver herbs dandelion and milk thistle as extract supplements or teas.     Peas-Pods

The foods that are harvested during spring are the most appropriate. Make sure they’re organic if they’re in the EWG’s (Environmental Working Group) Dirty Dozen. If listed in EWG’s Clean Fifteen you can save a couple of bucks (http://www.ewg.org/foodnews/).

Here are those seven springtime food tips

(1) Sweet potato or yams are year-round superfoods. Not many are aware of how much nutrition is packed into these inexpensive veggies, but they are packed with nutrition. And TCM has them in its spring foods list.

(2) Globe artichokes are actually related to milk thistle and contain the same active ingredient that’s used as a liver tonic, silymarin. They also contain cynarin, a phytonutrient that also supports liver health.

Of course, you can always purchase pickled or canned artichoke “hearts”, but it’s better you buy them fresh and prepare them yourself by removing the outer leaves and steaming the inner hearts.

(3) Garlic has so many health benefits it’s hard to list them all. But it is among TCM’s list of liver rejuvenating foods.

One way to consume them raw easily is to slice up three cloves and mix the pieces in with a few chunks of avocado topped with olives and parsley (to quell the odor). Add olive oil, lemon or vinegar, and sea salt.

(4) Cherries are another spring food that TCM says helps relieve liver chi (subtle energy) stagnation.

(5) Asparagus appears on a few different spring superfood lists. It’s high in B vitamins, folate, potassium, rutin, selenium, and vitamin K. Asparagus helps regulate blood pressure and strengthen kidney function.

It’s best to select the thinner asparagus stalks and cook only the tips, not the tough lower stalks if you want to maximize flavor.

(6) Leeks are another spring superfood, high in sulphides that protect against heart disease and lower high blood pressure. Those compounds are also protective against colon and prostate cancers.
Leeks are eye health boosters with their lutein and zeaxanthin content, and they are high in key minerals and vitamin K.

(7) Fava beans are another nutrient-dense food that’s normally harvested in the spring. They are high fiber and low calorie, ideal for using in a weight loss diet after those winter food indulgences.

Fava beans contribute to heart health and stabilize blood sugar. Just like other beans, there are a variety of serving options, hot and cold.

Very good information and to read article in it’s entirety, click on the link below.

Learn more: http://www.naturalnews.com/040163_springtime_superfoods_nutrition.html#ixzz2SjK4kQeT

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Welch’s fruit juice cocktails contain:80% water and high fructose corn syrup

If you buy “fruit juice” at your local grocery store, you might notice the Welch’s brand juices sold in refrigerated cartons. Welch’s calls them “refrigerated cocktails” and offers exotic-sounding flavors like Strawberry Peach, Dragon Fruit Mango Cocktail and Orange Pineapple Apple.                                  Welches-High-Fructose-Corn-Syrup

These products are aggressively marketed with pictures of splashy fruit and loud label claims like “Fruity and Refreshing!” But what Welch’s doesn’t reveal anywhere except in the fine print on its ingredients label is that these “fruit juice” cocktails contain more high fructose corn syrup than fruit.

Deceptively marketed and labeled

A Natural News investigation concludes that Welch’s refrigerated cocktails are deceptively labeled and marketed. The Welch’s website, for starters, hides the ingredients list from consumers, showing nutrition facts but not ingredients. High fructose corn syrup only shows up under ingredients, not nutrition facts.

The front label of Welch’s Strawberry Peach product uses the phrase, “Fruity & Refreshing” in a prominent position on the label. But if this claim were accurate, it would actually say, “Corny & Refreshing” because it’s made more from corn than fruit.

The front label also intentionally leaves out any mention of corn syrup even though high fructose corn syrup is the second most prominent ingredient of the product, right after water. It says:

Strawberry Peach flavored fruit juice cocktail blend made with apple, pear, strawberry and peach juices from concentrate.

No mention of corn.

Welch’s annual report admits it is aware that consumers seek to avoid HFCS

All this corn syrup is being pushed as fruit juice despite the fact that Welch’s 2012 annual report openly admits the company is fully aware that consumers are attempting to avoid high fructose corn syrup.

It reads: “Our mid-priced essentials line continued to grow in FY ’12 with its powerful message — no high fructose corn syrup.”

The context of this statement clearly implies that “no high fructose corn syrup” is a benefit of its essentials line of products. Yet, simultaneously, Welch’s continues to promote other products that contain alarming proportions of HFCS while avoiding any mention of corn on the front label.

It never ceases to amaze me, how these big corporations, seem to be so deceptive to the average public that buys their products. To read more of this article, click on the link below.

Learn more: http://www.naturalnews.com/040151_Welchs_fruit_juice_high_fructose_corn_syrup.html#ixzz2SYAw4A8n

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7 Versatile Skills Women Need to Succeed at Anything

Let’s face it – there are a lot of skills out there that you don’t necessarily need to learn in order to feel fulfilled. You can go without knowing how to sew, garden, scrapbook, or even bake. Yes, they are useful skills to have, but they aren’t absolutely necessary in today’s society.    LearningSkills

However, there are other skills that women must know that can’t be neglected. These are skills that are imperative because they are part of every aspect of your daily life. For example, you can’t get very far if you don’t know how to use a cell phone. And, in fact, it is generally assumed that most people know how to email.

Today, we are going to focus on the seven conventionally applicable skills that are often neglected but critical for women to succeed at anything. So let’s dive in…

1. Being Positive
Our world is constantly evolving, so much so that it can make any woman’s head spin! From time to time every woman I know has wanted to throw her hands up in the air and just give in to feeling grouchy! However, research has proven that we often feel a certain way because of how we act. Interesting isn’t it? So how does a woman stay positive when things are constantly changing and feeling overwhelming?

Women who view our revolving world as a constant opportunity to learn and evolve will stay positive no matter what life throws their way. If this isn’t your forte, don’t worry. Start with smiling and finding one positive thing to focus on each day. Decide that this very hour something is going to be great, and it will be. Try it – you’ll see! The positivity skill will become your best friend.

2. Analytical Thinking and Information Analysis
Sorting through all the information thrown at us on a daily basis and objectively analyzing and prioritizing it can be mindboggling and overwhelming. The art is to develop the imperative skill of sorting through the information, evaluating it, and then determining how it relates to every aspect of your life. Once a woman has developed this ability, she can pretty much do anything and achieve optimal success. The first step is to determine whether the information is worthy of analysis. If so, then categorize it into “good,” “better,” and “best” categories, and practice your technique on the “best” information first.

3. Time Management and Prioritization
Even though women are known for multitasking, it can become a daunting task to wade through, efficiently tackle, and prioritize your tasks. And if the success of your business and personal life depends on the universal skill of effective time management, then you need to figure it out quickly!

Time management means managing your time – not the other way around. You are in control. Don’t let the world around you dictate your life. Prioritize your tasks, and delegate or get rid of the ones that don’t fit into your “best” category. Then schedule blocks of time for you to tackle the most important tasks during your peak performance times. Your productivity and ability to implement effectively will increase profoundly.

There are 4 more steps to this article that Angela talks about. To read the rest of this helpful and interesting post:

http://www.showcasingwomen.com

 “This article is reprinted with permission by ShowcasingWomen.com, the Premier Resource For 30+ Million Women Entrepreneurs. Visit them for free instant access to their Success Tools.”

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Boost Sales With Storytelling

One of the world’s leading cognitive neuroscientists and psychologists, Michael Gazzaniga, has researched the way our brains process stories. Because our brains desire narrative continuity, we are drawn to stories – they resonate with people because of how the human brain functions.

Whether you are selling something, seeking to attract a JV partner or an amazing new employee, or creating an opportunity… do you just go straight into the nuts and bolts of things? If so, you are bypassing an opportunity to truly draw people in and create a dialog that takes down any wall that may be blocking you.Story-and-Success

For example, I begin by sharing my story about how Showcasing Women came to be… and how Angela and I met and became partners. I briefly talk about my early days as an entrepreneur in a man’s world, and how brutal it was. I share some of the things I’ve encountered that drove me to create a business to support women with confidence and business-building tools. I then briefly touch on my goals for the company and the women we serve.

Because I share some pretty “spicy” stories, people will openly engage with me. Their walls come down quickly, the comfort and trust starts building immediately, and the rest falls into place quite nicely. My “story” gives people a reason to care about Showcasing Women, and they can relate to its purpose.

But it’s not just simple storytelling that will increase your sales and/or results. As Gazzaniga noted, simply appealing to the heart isn’t going to cut it because both a left-brained and right-brained approach is required. With that in mind, below are five practical tips to help you get your storytelling mojo cranking for results!

Be Real
Your storytelling has to be genuine and concise – don’t go overboard. Don’t talk so long that people’s eyes start glossing over. You don’t need to compete with a well-known business person who has a story worthy of making a movie out of it. Use your strengths, back up with hard data if it’s relevant, and follow things up with a viable business proposition. Make it all come alive. Draw people in with your truth and passion.

The Beginning, Middle, and End
Short and sweet. Paint the picture with one quick sweep. What started the whole thing (business, product idea, service, etc.)? Then what happened? And now here you are today… (fill in the blank)! Make it flow. Take people on a mini-journey with your story.

Storytelling Isn’t A One-Way Street
Interact and engage your prospect or audience. Get them responding with a quick question or comment throughout your storytelling that allows them to connect with you and relate to what you are sharing. For example, I may say, “I was a woman in a man’s world of hardcore fundraising for my business… can you imagine the things I encountered?” And of course, that opens an engaged dialog.

Another tip to make your business a complete success. Suzanne has sone awesome advice here. “This article is reprinted with permission by ShowcasingWomen.com, the Premier Resource For 30+ Million Women Entrepreneurs. Visit them for free instant access to their Success Tools.”

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How Gazillions Use Twitter Effectively To Increase Visibility

Are you using Twitter for your business? Twitter’s slogan, “What’s happening?” is the idea of letting everyone know what you’re doing right now. In 10 minutes, you tell them again… and again, and again. Why would we even bother doing something crazy like that? Do we care who has just had scrambled eggs? What’s up with that?TwitterNorma-300x300

The truth is this: if Twitter is properly used, it can help you build relationships and it can be a very powerful tool for your marketing. Millions across the world continually stream a non-stop flow of reported events – big or small – on Twitter’s news stream. It is now possible to hear, within seconds, of events happening anywhere in the world. Interesting concept, wouldn’t you say? When there’s a big story, you can bet you won’t miss hearing about it on Twitter. You don’t even have to go looking – it will find you.

Twitter is a brilliant tool to get your products or services out to your potential audiences. Getting yourself heard in the midst of a crowd of thousands is the challenge; that is why you must be strategic and build a huge following. It’s kind of a numbers game, so try to grab attention as much as possible on a regular basis.

Be very patient in the beginning. Begin following people you know (friends, family, friends of friends, etc.) and eventually those you don’t know yet. The main key is to get people to follow you back.

Find people with similar interests as yours and most likely these like-minded people will follow you back. The more YOU follow, the more people will see and follow you. After a while you’ll have built up a decent following.

Unwritten Rules:

  • Someone follows you? Follow them back.
  • Block the shady characters from following you.
  • Following is a two-way street – having a one-way conversation is not optional.
  • Twitter users build communities where they serve others. Enjoy and learn from them.
  • Provide value. Post informative, inspirational, or fun things for your followers to read.
  • Many use apps that will unfollow you if you don’t follow back. Remember and be aware of this.

Tweets are most likely linked to your blog posts. Keep them simple, short and sweet one-liners. You can also use quotes – people love them. Link back to your own blog as a great way of leading people to your online marketing material or products (plus, you want people to sign up for your newsletter or contact you). Strike the balance between the more serious, marketing-type of Tweets with the light and fun, building a loyal following. In the long run it will get you results.

Think of Twitter this way:
See the many people mingling in a party room. Some are standing, quietly observing. You walk in, look around – is there someone you know? You begin a conversation. That’s networking on Twitter.

In a relaxed and friendly manner, begin sharing about yourself and your business. Do NOT yell, “Buy my stuff! I’m Mrs. Wonderful!!!” (◕‿◕)

Profile Tips . . .

  • Use your name – you are your business so put it out there.
  • If you must use a Business name, add your personal name somewhere.
  • Use a current picture – you want people to know who you are.
  • State plainly and clearly what you do. Be precise and interesting.
  • Be sure to link back to your blog. You could also leave a link to another media site.
  • The game:  You WANT people to click through to your site!

Please comment or share these tips from this post.  To read all of the great tips about Twitter go to:  www.ShowcasingWomen.com

“This article is reprinted with permission by ShowcasingWomen.com, the Premier Resource For 30+ Million Women Entrepreneurs. Visit them for free instant access to their Success Tools.”

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Big brother tries yet again to invade your online privacy-CISPA is back!

Censorship-Computer-Handcuffs-Freedom-InternetRecent cyber attacks on media giants such as the New York Times and The Washington Post have escalated concerns for strict internet regulations that would prevent future attacks. This has led the House of Representatives to pass the highly controversial Cyber Intelligence Sharing and Protection Act “CISPA” with 288-127 vote.

Last year, the Congress’s “CISPA” bill fell flat on its face, defeated by online freedom activists across the United States. Opponents to the bill are taking action again, including 300,000 who have already contacted Mike Rogers, Chair of the House Intelligence Committee. Another 100,000 or more signatures opposing “CISPA” have already been obtained on the White House’s own website.

Why people far and wide are opposing this controlling bill

The idea of  “CISPA”  was to allow companies to share internet traffic data with the government to detect possible cyber attacks. The idea has been rejected by internet freedom advocates and over 40 civil liberty organizations.

This power grab is creating an uproar; many are fed up with being monitored and force-fed information. A controlled internet sphere would enable a select few, the “CISPA,” to delegate what goes in and out of the internet.

What information could government collect?

Information such as online chats, email content, browsing history, and bank records would all be up for grabs if this bill passes. The government’s national security network could become a government spy network that could gain legal access to anyone’s private online information.

Google, Facebook and Apple are in favor of “CISPA” bill

TechNet, the trade association that represents technology companies like Google, Apple and Facebook, has expressed support for CISPA in a recent letter written to the US House of Representatives.

Reddit co-founder Alexis Ohanian is hard at work, opposing CISPA. Ohanian recently posted a YouTube video calling for Google and Facebook to understand that CISPA would invalidate their current privacy policies with their respective user bases.

“If someone wants private access to our private home or to our mail, we ask them to go get a warrant, right?” Ohanian asks in his video. “CISPA” basically says, ‘Not necessary. Your digital privacy is irrelevant.'”

The death of new ideas

If sites like Facebook, Google, or Twitter complied with national or international regulations, the very essence of websites, free speech, and the internet would be destroyed. A controlled cyberspace would destroy new ideas as people become forced to comply with new globalist cyber rules and regulations.

This article is good information about what could happen to the internet and Your privacy, through the “CISPA.” Read more on this article by clicking the link below.

Learn more: http://www.naturalnews.com/039991_CISPA_online_privacy_Big_Brother.html#ixzz2RVBNbZiz

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Scientific paper that announced high levels of lead in rice suddenly retracted!

A recent scientific paper that concluded imported rice was heavily contaminated with lead has been suddenly withdrawn by its author. Natural News has confirmed from the author, Monmouth University Chemistry Professor Tsanangurayi Tongesayi, that the “scientific paper” is recalled until further notice.Brown-Rice-In-Glass-Container
The paper  found that some sources of rice, including rice from China, were contaminated with as much as 12,000% more lead than allowed under current safety limits for children.

The story was widely published across the media, including Natural News. Its findings, after all, were consistent with many other findings about the contamination of foods grown in heavily polluted countries. So no one thought the conclusions might be in doubt. When we hear about “scientists” conducted metals analysis in foods, we tend to think they know what they’re doing, right?

The authors themselves discovered worrisome discrepancies on “scientific papers,” when they sent the samples to a third-party lab for verification. Why the Tongesayi team did not conduct third-party lab verification before announcing the results has not been explained.

Analysis machine somehow produced flawed data

According to their own announcement about their findings:

We measured the levels of lead in rice that is imported into the U.S. using XRF and the data was validated using a NIST1568a reference sample. Lead levels ranged from 5.95 +/- 0.72 to 11.9 +/- 0.6 mg/kg and the calculated Daily Exposure amounts were significantly higher than the Provisional Total Tolerable Intakes for all age groups.

Translation: What they’re basically saying is that they found lead at levels of 6 to 12 ppm in rice. But as you’ll see below, these numbers are completely wrong.

2012 tests from Consumer Reports reveal roughly 1,000 times LOWER levels of lead in rice

Here’s another clue worth considering in all this. In 2012, Consumer Reports published results of its lead analysis of 223 brands of rice. They also measured arsenic and cadmium in rice.

If you click the link above, the chart you’ll see is shown in parts per BILLION.

It sounds like the  Tongesayi team made a very large mistake in their reporting. To read this article in full, click on the link below.

Learn more: http://www.naturalnews.com/039998_imported_rice_lead_contamination_retraction.html#ixzz2RRPdPouP

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