Really great post By Diane Potter on October 3, 2013
I wish I had a dollar for every entrepreneur who came to me and said, “I want you to help me make money online.”
I’m not sure when this ugly lie started, but the lie goes something like this… “It’s EASY to make money online! Anyone can do it! My husband’s brother’s cousin through marriage is making like, $1000 a week coaching and he just talks on the phone!!!”
Or something ridiculous like that!
Here’s the truth. Why would building a business online be so much less work than building a brick and mortar business? Why would it cost so much less? Granted, there’s no building, no employees and less overhead, but your market area is bigger. So your marketing, joint venturing, networking, and implementation costs would be expected to rise significantly, yes? It would be harder to get noticed in the WORLD versus the town. So those costs might just be the same in the end.
The first rule of online entrepreneurship is that it’s JUST as hard, if not HARDER, to “make it” — so don’t go into this decision lightly. It’s nearly impossible to build an online business while you’re working a full-time job, and if you don’t have the money to do it right, don’t even try it. You really can’t build a business for nothing — not anywhere, and online is no exception.
The second rule is that you have to be a genuine expert.
This is my absolute favorite. I like to ask, “Why would I pick you as my coach versus the 1000′s of other coaches available in this genre?” Answers vary, but people generally tell me some story about their experience.
Expertise is said to have come from two things — experience (and loads of it) or education.
Experience doesn’t mean you once went through it for a month or two. It means you lived it, breathed it, and slept it for years. You didn’t just have money issues, you were living on the street and now have millions because of your mindset and strategies!
You have to know your topic inside and out, sideways, upside down, and blindfolded. There’s barely a question you can’t answer on your subject. You normally have some incredibly entertaining stories, tragedies, lessons learned, and stories of mistakes made.
I hope this is making sense. I cannot stress it enough — you have to be an expert. I believe people who are true experts know it in their heart and soul. So let’s say you’re a genuine expert and you’re going to take this seriously and put in the time and money it takes to “make it online.”
HOW do you do it?
I’ll give you the shortest, easiest answer you’ll ever hear. It might bum you out, but it’s the truth.
1. Relationships: If you opened a shoe business on Main Street in your home town, what would you do for marketing? Would you sit in your store and hope people come in — or would you go out and meet people?
Sure! Eventually you would make friends and they would tell their friends about you. It’s the same concept online. Find synergy, make friends, and cross-promote each other’s stuff as an affiliate or as a joint venture.
2. Content Creation, Done Consistently: This is the stickler. Suddenly these serious-minded subject matter experts are learning to build websites, set up autoresponders, do teleseminars, and more.
Why? If I need to get my nails done, I don’t get to beauty school to learn to give myself a manicure!
You create content — and do it often! Create audios for podcasts, write blog posts, write tweets, Facebook status updates, create ebooks, and more. Your team can go out and promote these, and can also give you great ideas on how and where else to promote these for exposure.
Here’s the bottom line… there are too many software products that promise to make you rich overnight. It’s making the software author rich. There’s no short cut… it’s just hard work and time. So save yourself some heartache and go after it the real way. Once you make it, you’ll laugh at all those “overnight success” stories and those “get rich quick” seekers.
The good news in all of this is that it’s absolutely possible and happens to real people like you and me! So do NOT give up! Just adjust your mindset and expectations, and someday you’ll be living the life you truly want!
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