Another great business tidbit from Angela Giles.
Twitter has become one of the most famous and important social networking websites in the world. It is a place where having a large number of followers is considered the consummate goal for many of its power users.
And why not?! It is a great ambition to have as long as you keep this one point in mind: Quantity means nothing if you don’t have quality.
Your Twitter followers should be your “ideal client.” If you keep attracting followers who don’t fall into your criteria, it does you no good. In fact, it could be a detriment to your efforts. Why? Because your followers may not need or want whatever it is you are sharing on Twitter. You won’t be speaking their language and it will be a waste of your time to post, and a waste of their time to follow you.
As an entrepreneur, I’m sure you don’t have time to waste. So take the time to attract the right kind of people to connect with. Listed below are the strategies that Suzanne and I use at Showcasing Women to attract our ideal – quality – Twitter follower:
1. Complete your profile details: You want to attract followers who are actually interested in who you are and what you offer, so make sure that your profile is completely filled out. Don’t be afraid to share what you are all about. Use your real name as your username if possible – people like to connect with real people. Be sure to have a solid, keyword-rich bio that sells your brand. (Check out “Presto, The Social Media Bio That Sells” for further clarification!) Use keywords that are related to your area of expertise, so when searches are done, your profile will come up in the results.
2. Add a picture to your profile: We can’t tell you how many times we’ve run across Twitter users who are actively tweeting with the default egghead picture. Do we follow them? Absolutely not! Our philosophy is that if you can’t make the time to upload a picture of yourself or your brand, then you probably won’t take the time to build a real connection with our brand. So upload a professional quality picture to your profile. Be sure to use the same picture across all your other social networking sites, too. This will make it easier for people who are searching for you on other social channels to find and connect with you.
3. Add social sharing buttons on your websites: Next time you go to someone else’s website, check to see if they have the “Tweet This” and “Follow Me on Twitter” buttons on their websites. You will be surprised how many people don’t do this. Make sure to have these buttons available on your website, including your posts, so it makes it easy for people to follow you and tweet your content.
4. Write tweets that stand out: Are your tweets boring and dry or do they stand out? Try to be different from the others or your tweets will be ignored. Think of news headlines – what makes you click on them? They pique your interest somehow. Your tweets should do the same thing for your followers – grab their attention! Follow these specific instructions for writing the perfect tweet!
5. Tweet often: People will glance at your latest tweets to determine if they want to follow you. If you haven’t tweeted in a while, chances are they won’t follow you – so tweet often. How often is often? The answer to that is simply, how often does your ideal client want to hear from you? Don’t know? Ask them and they will tell you! The bottom line is consistency. Once you know what your followers want, be consistent in your delivery. And try to tweet on different subjects – don’t restrict your tweets to just your personal thoughts or what you’re doing at the moment.
6. Tweet good content: Follow the golden 80/20 rule: 80% of the time, provide fabulous content in the form of interesting pictures, videos, surveys, sound bites, articles, infographics, and podcasts, or just share some piece of helpful advice. You can even throw in some tweets about your interests and hobbies – you will be amazed at how people who have those same interests will flock to you. Then, 20% of the time, share information about your specific products and services.
7. Share other people’s content: Sharing is caring. This can be accomplished by retweeting or commenting on others’ tweets. It shows that you value their content and you care about establishing a relationship with them. Of course, be sure the content you share will be valuable to your followers as well.
8. Take advantage of good etiquette: Respond to your mentions, your retweets, and your follows. Taking the time to acknowledge someone else’s efforts is huge in the digital world. It goes a long way in building solid relationships – and people will purchase from a brand that they trust and know is paying attention to them.
9. Engage in real time: There is something to be said for engaging with your followers in real time. I like nothing better than to hear from someone right after I’ve responded to them – it makes me feel like they care. So spend 15 to 30 minutes, twice a day, engaging with your Twitter followers.
“This article is reprinted with permission by ShowcasingWomen.com, the Premier Resource For 30+ Million Women Entrepreneurs. Visit them for free instant access to their Success Tools.”