How effective is your online presence? In today’s business world having a website is one thing, but maximizing your online presence is an entirely different matter. Why is this so important? People have always made purchasing decisions based on word-of-mouth referrals, but social media has taken this to a new level. In fact, according to HubSpot, 71% of people are more likely to purchase based on recommendations from their friends on social media. So not only is creating brand exposure crucial to your online presence, but a strong social media presence is now imperative.
When we decided to take ShowcasingWomen.com from putting our toe in the water to launching our newly revamped website, we had two priorities for maximizing our online presence. We had already laid the foundation of quality content targeted to our ideal audience, so our first priority was to increase brand exposure through our social media channels, and our second priority was to create a phenomenal Alexa ranking. By serving up great content, our targeted female audience would grow and the traffic to our site would positively impact our Alexa ranking.
We utilized specific strategies to drive traffic and in 60 days we were able to take our Twitter following from 0 to over 15,000. We also took our Alexa ranking down from 200,000 in the U.S. to approximately 38,000 in only 90 days! As a result, we started raking in the opt-ins… capturing leads for our ideal clients by providing the content they wanted. In 90 days we created a powerful online presence completely organically – without paying one penny in marketing costs. The strategies we used are solid gold for any small business owner.
Here is precisely how we did it!
First, we determined which social media channels our ideal clients hung out at. We learned that our audience mainly hung out on Twitter and Facebook. We strategically chose to focus primarily on Twitter because we knew we could build relationships and network with several “connectors” simultaneously at any given time. With the click of a mouse we could send our message out to thousands of people at once. Twitter allowed us to cast a wider net in a shorter timeframe. Many business owners don’t understand Twitter, and therefore leave money and opportunity on the table by avoiding it.
n order for us to build a large Twitter following of ideal clients in such a short time, we developed relationships with other influential players in our niche. Our favorite tool to find these influential players is Twellow, which is considered the “yellow pages” of Twitter.
We began fostering relationships based on the law of reciprocity by retweeting their optimized content out to our followers. Our followers loved it because we were providing them with great resources for their business and the word began to spread that ShowcasingWomen.com was the go-to resource for entrepreneurial women. And our influential women loved the fact that we were showcasing their optimized content, so they started sharing our content with their followers, who would in turn follow us and visit our website. A win-win for everyone! Learn our step-by-step process here!
This article is packed with information to gain online traffic for your business. To read more on this post, please go to: www.ShowcasingWomen.com
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